Our skills
- Sales
- Public Relations
- Marketing
- Brand Management
- Creative Services
- Business Management
Melt delivers more than just sales and PR
Melt is an all-encompassing approach to managing brands and communicating them to the market. We believe that to truly succeed as a fashion brand, functions such as strategic sales, product placement, social media management, and market planning must be fulfilled.
Melt adopts a methodology that seamlessly binds a client’s head office to ours, making Melt an integral part of their business and not just a third party entity.
Melt aims to preserve a brand’s integrity and values by managing each individual vendor as a separate business within the business, making the Melt office an extension of theirs.
Our public relations team has implemented innovative press strategies to introduce our brands to and ignite interest from an array of media outlets including Vogue, Elle, Lucky, WWD, DailyCandy, Refinery29, Style.com, Bravo, and E! Entertainment Television. This is just a mere snapshot of our mainstream media contacts; we also work with a long list of independent and underground print and online publications, blogs and broadcast media. Additionally, we manage events, such as media launches and fashion shows, which are coordinated and executed using a carefully unique and carefully devised guide specific to the launch or show, and celebrity seeding, wherein we give a brand the distinct advantage of having an influential public figure wear a piece or pieces from their collection.
Our marketing team is responsible for creating core concepts on which a brand’s media strategy is based each season; an umbrella under which all PR, sales and social media efforts will fall. Marketing functions include both inbound and outbound marketing, such as search engine optimization, blogging, coordinating giveaways, genesis/brand strategy, and social media management (Facebook, Twitter and so on). We specialize in aiding international brands discover and target their US market, and helping American brands expand their reach worldwide.
Our sales team has established lucrative relationships with, not only boutique retailers, but major international stores and key accounts including Bloomingdale’s, Free People, Kabiri, Net-a-Porter, Oak, Otte, Revolve, Searle, Shopbop, and Urban Outfitters. Sales functions include but are not limited to Strategic Planning, New Business Development, Showroom and Off-Site Sales, Reorders/In-Season Sales, Market/Competitor Reports, Trade Show Coordination and Execution, Lookbooks, Linesheets, Brand Bio/Profile Assistance, Sales Order Entry, Department Store/Key Account Negotiation, Product Training for Retailers, and Visual Merchandising.
Melt Management is an extension of each client’s head office and, thus, using our all-encompassing approach, we perform a number of business management-related tasks. This includes but is not limited to devising business models and plans, building critical paths, and making referrals (for example, referring a brand to a firm that is suited to manage logistics). By using resources that are available effectively and efficiently, we are able to accomplish the goals set out by each client at the start of every season.
Melt offers comprehensive creative services in-house so there is no need to outsource. We conceive the concept, direction and feel for your look books, then shoot, edit and assemble your look books. Handling this directly for you rather than outsourcing provides a far better service that is more in-touch with your brands identity, while showcasing the season’s pieces in a unique and eye-catching way.
We not only represent your brand, we management it. From new companies who are establishing their DNA to existing ones who are evolving, the team at Melt will ensure your vision is projected in all aspects, including logo design or redesign, website creation, runway and trade show production and even the little things, like hang tag designs.
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Seventh Wonderland, Sylvie Markovina, Suboo, Ladakh, Omar Seluj, and Lisa Maree on ModaCycle, June 2011
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Hammit’s True Blood series in April 2011 WWD Magazine
Hammit's True Blood series in April 2011 WWD Magazine
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Neon Heartache
The Neon Heartache logo was designed to reflect the fact that the high-end contemporary brand is bold, forward and edgy. The final design’s simplicity is in contrast to the complexity ...
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Cela New York
Cela New York’s founder Kelly Mayo’s designs are influenced by the grit of New York City’s Lower East Side and the intense pride she has for her Spanish heritage. The ...
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6 Shore Road
The 6 Shore Road logo was created on the basis that each collection authentically captures the spirit of carefree days spent at beach bars amongst friends. The cursive font reflects ...
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New York Office
580 Broadway, Suite 308
New York, NY 10012
Phone: 646.410.0727
Fax: 646.964.6552
Los Angeles Office
860 S. Los Angeles St., Suite 1015
Los Angeles, CA 90014
Phone: 213.488.1351
Fax: 646.964.6552
